Award Winning Ad– Dumb Ways To Die

Dumb Ways to Die, the Cannes Lions International Festival of Creativity winner, “has taken five grand prix awards, the most that a campaign has ever notched up at the awards. It has won the film, radio, PR, direct and integrated categories,”  according to Guardian, UK. The campaign, designed by agency McCann Melbourne, sends public service messages from Metro Trains in Melbourne to succesfully promote train safety.

To browse
the Dumb Ways to Die official site

the video

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  • Affiliation

    Department of I & C Design, National Taiwan University of Science & Technology
    國立台灣科技大學 工商業設計系 / 設計所

    office no.:
    +886 2 2730 3280
    email: tingyi@mail.ntust.edu.tw

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